Dennis R Jones, Founder and CEO
Dennis Jones has an extensive 40 year entrepreneurial history with the aesthetic industry.
Seeing the coming boom of laser based aesthetics, Mr. Jones started PHI, Inc. (formerly PHI) in 1999 to serve that niche market. Since then, PHI has established itself as a premier manufacturer of aesthetic products.
In an effort to maintain higher standards of product quality, Mr. Jones acquired Filltech USA for the development and manufacturing of products for PHI. Mr. Jones felt it was important to have the entire process from development, manufacturing, quality control, sales, marketing and distribution under one collective roof. This has also allowed PHI to offer exciting Private Label Product options to it’s customers.
Mr. Jones also founded Sona International Corporation. He quickly elevated Sona into one of the leading laser hair removal companies in the world. Sona opened the first company owned laser center, Sona Laser Center, in January 2001 and began offering the first aesthetic medical franchise in the country focusing on laser hair removal in June 2002. Within 18 months, under Mr. Jones’ leadership, Sona became one of the largest laser hair removal networks in the country.
In 2004, Mr. Jones sold Sona International Corporation, and today Sona Med Spa continues to be a premier med spa brand which is still expanding into many of the top markets in the United States.
Prior to Sona, Mr. Jones served as President of a publicly traded laser manufacturing company. Here he reversed the results of this troubled organization by developing and implementing an advertising and marketing program for the Medical Laser Industry. He also built a National and International Sales Team, employing some of the top producers in the laser sales industry, by providing clear vision and solid business principals.
Prior to these accomplishments, Mr. Jones founded The Professional Hair Institute. As Chairman and Chief Executive Officer of The Professional Hair Institute (PHI), he guided PHI to one of the top medical hair transplant companys in the industry. In addition, Mr. Jones holds several patents for products and medical procedures and has developed numerous products for the health care industry.
Dennis Jones has experience as a national seminar instructor and public speaker, and has provided financial management, contract negotiations, corporate development, and start-up counsel to businessmen around the world. Mr. Jones also works with both start-up and established corporations, providing consulting advice and implementation in the areas of company development, strategic planning, marketing and corporate growth.
Cookie Jones, Vice President Design and Development
Mrs. Jones has over 25 years of real estate, interior decorating, floor planning, furniture and equipment sourcing, and design experience. Mrs. Jones was the Vice President of Design and Development at Sona International Corporation, and played an integral role in the building of Sona Med Spas.
Mrs. Jones previously worked for the City of Chesapeake as a commercial and residential real estate appraiser, and with her husband, Dennis Jones, as Co-Founder of Professional Hair Institute where she performed similar duties and responsibilities.
Jeannette Logan, Director of Marketing
Mrs. Logan has over 17 years experience in all facets of marketing in both large and small fast growing companies, as well as, training, information services and publishing.
Mrs. Logan joined founder Dennis Jones in 2001 as the Advertising Director for the very first medical franchise in the world…Sona Laser Center. As the franchise expanded rapidly, Mrs. Logan took on a corporate role as Director of Marketing and Franchise Trainer under Sona International, which became Sona MedSpa.
Prior to joining Sona, Mrs. Logan was Director of Marketing for a large technical training college. Her depth of experience has been built upon sales and marketing positions for such organizations as The Virginian Pilot, Military Newspaper of Virginia and NASA.